Design Approach and Expertise

Design Approach

As design strategist I take advantage of my knowledge and appreciation for ethnographic research. I also use meta-design approach and multiple lenses to understand the big picture and to address what so-called ”wicked problems and social complexity.” I also consider innovative solutions scheme by focusing on people’s needs and desirability by designing systems and services capable of responding to human needs.

My collaborative design approach begins with an assessment analysis of each community under study. The method I use to explore problem solving involves contextual research with validation and iteration phases. I then synthesize these unique characteristics with broader criteria for economic, technological and social innovations.For each project, I collaborate with the design partners to create a design framework built upon clearly identified phases. This framework establishes the project’s direction and serves as a reference point throughout the project. The periodic evaluation of the outcomes ensures continuous growth and development. Finally, I use these findings plus the negative feedback loops to provide insights for necessary changes and modifications.

Design Expertise

• Conceptualizing creative design concepts
• Participatory design research and mapping
• Instruction design and curriculum planning
• Knowledge and idea visualization
• Design management
• Contextual research
• Process mapping and assessment
• Social design and community innovation
• Public participation and engagement strategy

To carry out a contextual research I integrate the many tools and techniques used in both the design world and the business world. The methodology incorporates empathy and deep user understanding, concept visualization and prototyping, and strategic business design. The design research process, as described by Thomas Lockwood, is not a linear process, but rather a framework for iteration that knits together user needs, powerful ideas, and enterprise success.